The Nott Forgotten challenge was created by the Nottingham & Derby Society of Architects (NDSA) and will focus on five less cared for spaces in the Lace Market – located at St Mary’s Gate, Wing Walk, Hollowstone, Adam’s Walk and High Pavement. Open to all architectural firms, universities and schools in the East Midlands, the society aims to inspire and involve the region’s creative minds – no matter what age or discipline. Participants will submit designs to transform an existing site and the winning designer will see their work made into a reality.
The Design Problem.
As this was a brand new concept, there was no design template in place. I was therefore required to create a visual identity that appealed equally to serious professional architects, enthusiastic artists, students - basically everyone and anyone who might be interested in the project.
A number of items were required for the project: a logo mark, promotional brochures and posters, social media identity, etc, all of which needed to be easily recognizable and easy to read.
My Design Solution.
Taking the nature of architecture as a starting point, I felt that the logo, as well as the overall identity, should involve clean geometric lines and solid colours of a modern yet almost neutral palette, as if to suggest stability and reliability. The logo mark is comprised of five coloured vertical sections - each representing the one of the five sites in the challenge - brought together to create/construct a whole object. essentially the fundamentals of building. This colour scheme was carried through the entire project to act as an identifier for each site. I also felt that it was important to have a unifying theme throughout and to make sure that each of the items I created connected visually.
"Working with Dan is a pleasure. He will listen with care, then offer back to you much more than you expect. Almost without instruction, Dan gave us everything we needed and more. We will definitely use him for the next project." -ANDREW KING / NOTTINGHAM & DERBY SOCIETY OF ARCHITECTS